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The Murdoch Method: Notes on Running a Media Empire
The Murdoch Method: Notes on Running a Media Empire
Krátky popis Unikátní produkt The Murdoch Method: Notes on Running a Media Empire od výrobce Atlantic Books u nás najdete po slevě od 307 Kč
Obvyklá cena
  • 307
Výrobce/Značka
Atlantic Books
EAN 9781786494009
Hodnocení
Rupert Murdoch is one of the most notorious and successful businessmen of our age Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man Irwin Stelzer, Murdoch's chief financial advisor and closest personal aide for 35 years reveals what makes Rupert tick and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-circling enterprise worth over US$35 billion But this isn't just a straight-forward business memoir Rather, Stelzer explores what makes Murdoch so unique: whether that be down to his love of taking risks, his mistrust of the establishment, or his unconventional management style Revealing what really happened during Murdoch's most infamous moments, Stelzer examines how Murdoch navigated both his success and his failures: including his tussles with regulators, his doomed foray into social media, his victories over trade unions, and how he handled the fallout of the News of the World phone-hacking scandal Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world of business, media and politics Read this engrossing account to find out how he did it
Nakladatelství Atlantic Books
Jazyk angličtina
Počet stran 304
Typ Knihy - paperback
Rok vydání 2018
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