Logo Logo
The Four : The Hidden DNA of Amazon, Apple, Facebook and Google - Scott Galloway
The Four : The Hidden DNA of Amazon, Apple, Facebook and Google - Scott Galloway
Krátky popis Diskontní produkt The Four : The Hidden DNA of Amazon, Apple, Facebook and Google - Scott Galloway od výrobce Corgi Books u nás najdete nejlevněji od 207 Kč
Obvyklá cena
  • 207
Výrobce/Značka
Corgi Books
EAN 9780552173438
Hodnocení
Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four
Nakladatelství Corgi Books
Jazyk angličtina
Počet stran 335
Formát 196 x 108 x 25 mm
Typ Knihy - paperback
Autor Scott Galloway
Rok vydání 2018
Další produkty od výrobce Corgi Books
Další produkty v kategorii Knihy